Category: Movies > Merchandising
The release of "Star Wars" in 1977 not only revolutionized the science fiction genre but also set a new precedent for how films were marketed and monetized. Before "Star Wars," studios primarily focused on the box office as the main source of revenue. However, George Lucas's innovative vision transformed this approach by introducing extensive merchandising strategies, which included toys, apparel, and various collectibles. The overwhelming success of "Star Wars" merchandise, which generated billions in sales, prompted Hollywood to rethink their revenue models. This shift led to the birth of the modern blockbuster culture, where franchises are built around extensive marketing campaigns and cross-promotions, ultimately culminating in the expansive cinematic universes we see today.